Dialing Down to Your Selection of a Domain Name
So you want to start up a website? What do you want your website to described? Thoughtful consideration of your website’s future direction will help you in deciding on the optimum domain name for your site. One of the best things you can do for your fledgling website is to present it with an appropriate, catchy, simple to remember domain name. Hopefully at this the boards of the game you already know that Search Engine placement is critical to getting visitors to your website. Among other factors, the domain name you choose will help you in getting to the “top of the charts”.
What if someone else already owns the domain name you wanted? Is it still possible to buy it? Could be. It’s possible, but there are some things to consider. With some research and hard work you can possibly take the name from the current domain name owner. There are other ways to get the domain name you want:
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Hyphenated Names Sometimes it is a excellent strategy to just take the same domain name and hyphenate it as in rotary bobsautoparts.com into bobs-auto-parts.com. Is hyphenating the best way to go? Maybe, maybe not. If you are dealing with an already well known name, commonly the answer would be no, as most web surfers would usually just enter the non-hyphenated version in, and end up at your competitors’ website instead. Not the desired upshot! Word to the wise: keep the domain name as small as possible. The longer the name, especially with dashes in linking words, the more likely that potential visitors to your site will enter it incorrectly into their browsers, thus foiling the probability of them visiting your website and costing you customers! Certainly shorter is better. But if the name you have chosen is already taken and there is no chance of getting it from it’s owner, and the owner either has no website or a poorly designed one with small traffic, this can be a excellent strategy in purchasing a name.
Longer or Shorter? Domain names can be up to 67 characters long. You could buy a domain name like thelongestdomainnameintheworldandthensome
andthensomemoreandmore.com which is 63 characters long, but why would you want to do that? Can you envision anyone wanting to type it into their browser? My website is www.StartMyWebsiteToday.com and features a name that in a few words encapsulates the purpose of the site. Excellent name selection can be helpful also with search engine ranking. In as few characters as possible the name of the site, the purpose of the site, and the keywords of the site have all been neatly place together in a domain name. Remember, keep it small!
Brand Name or Generic The answer here is it depends. Certainly if your business is known by a honestly well known brand name, then you would want to try and secure that as your domain name. Budweiser.com is a site that is well known and gets a lot of traffic, even though there is nothing specifically in the domain name that says anything about beer. But because Budweiser is known all over the world as a beer brand, people know what they are getting when they surf to the website. If your brand name is well known, certainly try to take your brand name as a domain name. But if your company is Nike or Coca Cola or Budweiser don’t discount the thought of buying the domain name shoes.com or soda.com or beer.com if they are available as well. People often search the web using generic terms, more so even than brand names. A person is more likely to search the internet with generic terms like shoes or footwear or sneakers than to search by a single brand name, even one as huge as Nike. Research your domain name as thoroughly as you can, including looking for generic keywords which could be a excellent fit as a potential domain name. You can have as many domain names as you want pointing to a single website, so the more generic terms you can buy that directly describe your business, the better. A generic name if your business is new or not yet well known can get fantastic results, if you can find a excellent one. To start your search for your own unique domain name, here is a link to a domain name search engine.
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