Stealing the Competitor’s Clients Using the Number One Small Business Advertising Sin

Let’s not cut around any corners, and get right down to business. When it comes to tiny business advertising, the number one sin most tiny businesses unknowingly commit is discussion about themselves or their business in their advertising-instead of recognizing that with customers, it’s all about WIIFM (“What’s in it for me?”)-and they should be focusing exclusively on their customers. The fundamental reason is that most tiny business owners-and even many advertising executives who help them make their ads-fail to know the distinct difference linking the two.

The thing is, you’re not alone. You are not the only one in your tiny business advertising that’s committing this “sin”. Your competitors are also going the same route. This is mostly why you wouldn’t be able to get the results you’re after if you copy your competition’s advertising.

But the excellent news is, if you can turn this around for your business, it will make your tiny business advertising infinitely more powerful. And by changing the message you deliver and how you deliver it to your potential customers, you’ll be able to “steal” your competitor’s customers away! Even using subtle, yet powerful changes in your advertising, your competition wont even know what’s happening to cause their customers to go after your business.

Telling your customers what’s in it for them is the key to tiny business advertising. Basically your message should tell them why they should buy your manufactured goods or service rather than another businesses advertising. Whether a tiny business is the “best” or the “fastest”, it only seems like bragging on an advertisement, instead of answering the client’s question.

To be blunt, customers don’t want to hear you or your business brag. You may be fantastic, but they don’t what to know why you reckon so. Remember, “WIIFM” if they do business with your company.

Subtle changes to your advertising to where it clarifies the benefits to the customer is all you need. One very well loved home supply store doesn’t advertise that they’re the cheapest. Something more like “You save huge money!” would tell the customer their subsidy. They show their focus is on the customer that’s reading or listening to the advertisement. It’s personalized just for them.

Changing that focus through subtle changes in the words you use in your tiny business advertising is really very simple. “We” and “I” and “our” – into – “you” and “your” Is what it’s all about. Language directly to your clients to where they easily know that you’re offering them the things they want through what you’re selling. Like you’re selling “xyz”, putting something like, “Your dreams will become reality with xyz.” will hold their attention.

Tentative your tiny business advertising messages, and changing them when needed takes some practice.. As these adjustments are made, you’ll start to notice an progression in business. Your customers may not be able to articulate the difference, but you’ll know. It’s because you changed your focus to place the spotlight on your customers, not your business!

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Tags: Advertisement, Advertising News, Benefit, Competitor, Distinct Difference, Reason, Sin, Small Business Advertising, Small Business Owners, Small Businesses, Subtle Changes, Telling Your Customers

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