To someone who knows next to nothing about search engine optimization, just trying to understand what he should do first can be quite overwhelming. Are you exactly like that person? If yes, then you are probably looking for the best basic SEO strategy to help you get your website ranking in no time. While there is no magic bullet, the steps presented here should help you out just fine.
If you haven’t, I suggest that you go read or watch a Market Samurai review. It is a nifty tool that can help you do a lot of things, but primarily help you do detailed keyword research. It is not free but it is certainly worth the price since it would make it a lot easier for you to find your keywords. And finding your keywords is the first step that you should be doing. While the best tools are often the paid ones, there are also free keyword research tools that you can do, primarily that of the Google Adwords Keyword tool. When doing your research, do not just settle with one or two-word keywords because chances are the competition would be fierce. You should go after the long tail keywords which are keywords that have 3 or more words. Generally it would be easier to rank for those terms.
When you already have your set of keywords then your next step would be putting those keywords on your website. The most important placement for the ultimate in SEO effect would be the title tag of your website, including all the other web pages. Most search engine optimization experts agree that the title tag is the best on page optimization that you can do for your website. In fact, as long as the keyword is in the title tag, even if it cannot be found anywhere else within the page, you can still rank well for that keyword. Of course it would not hurt to put your keyword within the web copy twice or thrice, especially if the word count is at least 500.
When you are satisfied with your keywords placement and your overall on page optimization, then it is time to conduct off page optimization. This is primarily about building links that will point back to your website. However, do not just build links for the sake having backlinks (links pointing to your website). It is important that you use your target keywords as the anchor text of your links. An anchor text is the text that you can read on a link.
Just a quick reminder. Never buy links. The major search engines do not like this tactic and should you be found out engaging in this activity, your website would be penalized. How? By not showing your site in the search results for your desired keywords. Should that happen, your website traffic would surely go down.
The thing is you should never put all of your SEO efforts in just one strategy, like link building. You must also try other tactics like social bookmarking. What you do with this is you bookmark your articles using the various social bookmarking sites. This is mainly for promotion and not links creation.
So this is the beginner’s SEO strategy that you should never miss doing. If you are just getting your feet wet on SEO, this will provide you with the best results for as long as you are doing it right. If you want further knowledge with more advanced tactics, consider getting some SEO training dvds to improve your SEO knowledge.
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