Have you ever heard of Google’s quality score? It is an aspect employed by the search engine to ascertain simply how much you pay for your adverts and where your adverts appear within a given pecking order within the Adwords system. The programme is, as you may know, determined by a bidding of some kind and your overall success when it comes to where your ad appears on a given site is not based totally on the amount of money that you’re ready to pay to make it happen. Google is very concerned with quality. They may be just supplying adverts for people to click on should they want, however they know really well that if people click right through to the landing page and are not stimulated by what they discover there, they’re less likely to trust the entire mechanism behind the Google Adwords program in the long run.
This is the reason Google developed a “quality score,” a scoring attached to the quality of one’s squeeze page, the keyword significance as well as the ad copy. We are able to learn a lot from these quality scores when it comes to SEO. Linking is an important part of SEO UK professionals regularly remind us and for very best effect we need to concentrate on matching the keyword at the remote site to a keyword optimised page on our own sites. When we use anchor text in the remote site to point to ours, if the content material of our landing page is entirely applicable and obviously so to visitors within a split second of landing, we’re undoubtedly on course. A fantastic starting place would be http://www.sellingonline.co.uk for a clearer understanding!
Think about the heading of your landing page. Is the keyword included inside the heading and does it match up with verbiage that correlates with the key reason why you motivated the visitor to come there in the first place? Remember that we can very easily lose a visitor in a moment or so, if there’s even the tiniest little bit of misunderstanding or doubt.
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