Remember not long ago, SEO experts would once tell us that a site made using many flash components, something that had all of the bells and whistles and would virtually jump right out of the screen to get your attention, was just a poor idea when it comes to search engine optimisation? They informed us that the bots were not able to “read” the coding related to these components and therefore they’d scurry away in confusion and not rank your site at all.
The most important thing, we were told, was search engine optimisation and not specifically a “cool” looking page. If you really wanted to succeed in Internet marketing terms then you had to have all those algorithmic components set up, so your page was optimised and would as a matter of course rise to the top level of the search engine ranking positions. The debate submitted by the experts during those times further went on to state that a visitor who was “really serious” and who had money to spend was looking for information and an answer to a problem and wasn’t interested in pretty graphics. You had to keep it simple, straightforward and not squander all of your time, energy and resources on “flash.”
Okay, be that as it may but someplace in the middle there has to be a compromise situation. We’re coming to terms with the fact that the latest algorithmic changes submitted by Google seem to indicate that user experience is much more critical than technical optimisation. That doesn’t mean to state that we ought to create the webpage counterpart of a Times Square billboard and introduce as many varied flash components as we can, right now. It does however imply that the design of the site has to be in a position to produce an impression, while also being functional. A good starting point could well be http://www.sellingonline.co.uk to really maximise your online potential!
Look for advice from an SEO UK professional who is familiar with what you need to try and accomplish in your marketplace and inside your specialised niche. You’ve got to be ready to ensure that the visitor likes what she or he sees within the first moment of exposure and is neither underwhelmed nor overwhelmed, but motivated to look further.
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