The concept behind local search marketing is actually quite simple: utilizing search engines to connect local businesses with local customers. The difficulty is in applying the concept in such a way as to actually achieve the goal.
Traditionally many people did not like to use the web to search for local businesses because search engines such as Google would give them the names of businesses all over the world. In many cases, people were unable to locate local firms and had to turn to print media such as the newspaper or telephone directory.
More and more local search marketing firms are springing up to connect the local business with the local customers. Most firms have begun to offer a directory service in conjunction with using tricks to get customer sites onto search engine.
A newly released report by businessweek.com says that local search is heating up as Google, Bing, Yahoo, as well as a slew of startups focus their attention on local businesses.
Using Keywords With Search Marketing
Numerous local search marketing firms use the keyword trick, which is using chosen terms (keywords) on the website so that the search engines find it. For example a person using Google would search for the keywords plumber and Manchester for a person searching for a plumber in Manchester.
Many web directory and other firms will attempt to create websites that feature the words “plumber in Manchester” in hopes of being noticed by Google. The search could be further defined by adding the term Manchester, UK, in order to keep results for Manchester, New Hampshire, in the United States from popping up in UK searches.
No successful local online effort will be possible without the use of keywords. The popular term for tailoring keywords to a search is “search engine optimization” or SEO. Numerous marketers will use SEO, with the goal in mind to optimize the web content to market their products and services.
Internet Marketing and Directories: Why They’re Good For Websites
A popular UK online marketing trend is directories, which can help people find what they are looking for. Many of these directories feature basic information about local firms and reviews of the firms.
A directory may have a list of Glasgow electricians with customer reviews about those companies. These websites allow a person to know what a firm is like before doing business with them.
It allows the person to know what services they have and what kind of reputation they hold. Customers reviews are often questionable because, after all, they are customer reviews; they may not be legitimate and they may be biased.
The effectiveness of such advertising is also debatable. Bear in mind that these directories make it easy to find a certain business in a certain area.
A Look At SEO Marketing
Firms will employ other methods to get found by local consumers. Writing SEO articles are just one method to getting noticed. Firms will often hire a writer to develop an article with the stipulation to include some SEO terms that will hopefully get noticed by folks using the search engines to find a certain business.
The writer will include a link to a business or mention that business by name. A writer may create an article about dining out in the area of Blackpool and place a web link to a restaurant that’s in that area.
This form of local search marketing is designed to attract the attention of surfers researching a certain subject.
I urge you to check out http://howtopromoteyourbusiness.co.uk/ to learn how to promote your business with How To Promote Your Business & Google Places to help you find more local customers for your business.
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