Local search marketing… the idea behind it is rather simple: use search engines to connect business with local customers. The hard part is putting that idea to work so that local search marketing works and goals are achieved.
Most people despise using the Internet when trying to find local business; with the reason that the search engines always given them business names from around the globe. When results did not work in their favor, people will look at print media forms to get the information they had to have.
In the past few years quite a few firms that attempt to connect firms with local customers have sprang up. Most of these firms offer a directory service and use a number of tricks to get their customer’s sites located on search engines such as Google.
A freshly released report by businessweek.com claims that local search is heating up as Google, Bing, Yahoo, and a slew of startups focus their attention on local businesses.
Keywords and Search Marketing
Numerous local search marketing firms use the keyword trick, which is using chosen terms (keywords) on the website so that the search engines find it. For example a person using Google would search for the keywords plumber and Manchester for a person searching for a plumber in Manchester.
With the hope to get noticed by the Google search engine, web directories and firms will do what they can to incorporate the keywords “plumber” and “Manchester”. Further addition to the keywords can keep other Manchester names out if the person put in “Manchester, UK” rather than just “Manchester”.
No successful local online effort will be possible without the use of keywords. Search engine optimization (SEO) is the popular term to modify keywords to searches. Thousands of marketers utilize the SEO concept with the hope to optimize the website content in their marketing efforts.
A Look At Online Marketing and Directories
The most popular trend in online marketing in the UK is directories that help a person find a service or firm in their area. Directories often have just the basic information and reviews about the firms listed.
A directory might feature a list of electricians in Glasgow and several customer written reviews of local recommendations. These websites allow a person to know what a firm is like before doing business with them.
Directories are also created to help customers learn about the type of services that are offered and the reputation. However, the legitimacy and truthfulness of the customer reviews is questionable at best.
How effective the advertising is also called into question. It must be noted that such directories do make it fairly easy to locate a particular kind of business in a distinct geographical area.
A Look At SEO Marketing
There are some other methods firms use to get located in searches by local customers. Writing SEO articles are just one method to getting noticed. Firms will often hire a writer to develop an article with the stipulation to include some SEO terms that will hopefully get noticed by folks using the search engines to find a certain business.
The writer will include a link to a business or mention that business by name. An example of this would be an article about dining out in Blackpool that features a link to a restaurant’s website.
This form of local search marketing is designed to attract the attention of surfers researching a certain subject.
I urge you to check out http://howtopromoteyourbusiness.co.uk/ to learn how to promote your business with Local Search Marketing & Google Places to help you find more local customers for your business.
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