The whole goal of Online Marketing is to bring in extra business for your firm. Or else what would be the point? Sometimes though, you can go through the whole process with the Website Optimization Company, get on to page one and then just wait. Why is it that occasionally getting on to page one of the Search Engine Placement listings still doesn’t bring in the customers? The searcher numbers are there, you can see that from the information supplied by the Website Optimization Company, but you are not getting any extra sales.
The first thing to do is to make sure that you have a reasonably decent hit counter, ideally one that will not only tell you how many hits you are getting, but which pages they are landing on, which pages they leave from and how long they spend on the site and each page. The immediate answer this will give you is whether people are in fact coming to the site. If that is the case then you know the optimization and your snippet are working, the fault must lie elsewhere. If visitors are clicking through to the site then the issue is most likely with the content on your site. Does it give what they were hunting for? Does it provide this as quickly as they would like it and are your ordering process or next steps instructions clear and inviting? It is vital that visitors to your site know almost immediately what to do if they want to buy something from you, wasting time searching for the right area of the site annoys visitors and entices them to leave. There could be something wrong with any of these pieces of information and you should check through it all thoroughly to isolate the problem. The good news is that if your keywords are on page 1 then the feedback on any alterations will be very quick. Make sure that you make any changes in isolation and then follow the results of the changes. If you do several alterations at the same time you will not know which was the problem area, or if it was a blend of a few different things.
If your hit counter points out that the visitors are just not picking you from the list of 10 Search Engine Placement results then the problem could be the text that the engine is showing within your entry. Or it could be that the wrong keywords have been selected at the outset. The former is easy to rectify the latter means that the whole process is wasted and that would be a very great pity indeed. But, before you are hasty and bin the work done to date, study your prospective clients. Is this a purchase that they would make immediately or do they need time to consider the offering, come back and check the website a few times and at last, a month or so later, actually mail you to begin the purchase process. If yours is a product like this, do not demand instant results as soon as your site hits page one.
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