How often have you discovered that companies who might be considered your main opponents in a given niche are basically invisible in terms of the search engine rankings? It occurs more often than you might think and remarkably often in terms of firms who couldn’t be really categorised as directly Internet marketing related. For firms which exist in the big, bad world outside of IM, many of the major competitors in any given field have not yet “cracked” the difficulties of website marketing and therefore, don’t rank correctly. At times, the enterprise that’s got the top placement in relation to your chosen, principal keyword isn’t considered as a competitor in strictly economic terms. Their existence might not be mentioned as the main competitor in any corporate boardroom, for instance.
What do you do in a case like this? Basically, first of all you should not discount what those primary competitors are doing to try and rank on the search results pages, but in the interim you ought to nevertheless take a look at their pages to pick up useful intelligence about the way that they work. However, in terms of SEO you have to do much of your research into the sites that rank on page 1. This may enable you to see what keywords they’re ranking for, what keywords they’re trying to rank for as well as the strength and depth of the backlinking activities.
As everyone knows there’s no doubt that website marketing will become increasingly more appropriate as the years go by and those main industry rivals will have no choice but to ensure that their SEO activities are up-to-date and appropriate. In the meantime, if you’re far ahead of them in this respect and when looking at SEO UK results demonstrate that they don’t really figure, consider yourself both fortunate and smart that you have such a significant lead over them. A great place to start could well be http://www.sellingonline.co.uk at this point!
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