Google Local SEO has really changed the daily dealings of local or small business owners nowadays. For one, it has made local business promotion easier, speedier and more cost-effective.
Yellow pages advertisements reigned as the best marketing tool in reaching local consumers for many years until 2006. And if you happen to be a local business owner with a five-year-old business or so, you could be one of the many local entrepreneurs who purchased ads in order to market their local businesses to their targeted market.
Surveys showed that phone books and yellow pages were eventually replaced by top search engines like Bing, Google and Yahoo as 2007 entered. Faced with such innovation, local business owners who established their ventures that year on, no longer regard yellow pages advertisements as crucial to their respective ventures. This fact led to an estimate that come 2011 less than one-third of local consumers will use phonebooks.
Local Search Takes Over Traditional Print Ads
As search engines today replace phone books and yellow pages directories, local businesses are beginning to recognize just how important search engine optimization (SEO) has become.
Only a certain number of businesses appear on the first page of search engine results (SER). Consumers commonly tick on links found on the top search results. This is why being in the first spot in the SER is significant for your business when it comes to searches.
Let’s say you want potential customers with in your area to locate your small pottery business, you would need to put extra effort on optimizing your business for local searches. This is called Local SEO services and it appears to be the fastest among the expanding services in the SEO industry.
Getting Started With Google Local SEO
To begin with your local SEO endeavor, create a profile for your small business on Google places which is one of the famed websites catering to local businesses. In this profile, you can share your business phone number, location, hours of operation, types of payment accepted, types of services provided, the brand you offer and the like. These pieces of information will also appear in the search results.
Other online registration for your business can be found in Best of the Web, Bing, MerchantCircle,Yahoo and Yelp besides the famed Google Places. The internet holds a long list of online companies providing the same service. Choose your pick.
Business Profiles Affect Search Results
A sure way to increase the visibility of your local business in the local search results is claiming a business profile. When a local consumer conducts a search using the search engines, business links related to the search will show on the screen as the searcher hits the enter key.
Algorithms of search engines decide which search related business links will appear on SER’s first pages. Although algorithm details are a secret, they definitely regard business mentions in online directories like Google local business directory. Such mentions impact a site’s rankings.
Mentions are regarded by search engines especially Google because they are good gauges of a business’ trust and longevity. A local business that has stood the test of time, or is well-liked and trusted, or is frequently referred will surely reap mentions in local business directories, local chamber of commerce website, local business association websites, and even in local media.
Your dream of having your local business top local search results is not far from reality. You can start with creating an official website and a profile page for your business. After which, you can take advantage of free services like Google local SEO that connects local searches with local businesses.
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