Very specific knowledge about copywriting, conversions and your market are needed before you will be in a good position to create an effective landing page. Regardless of how long you have been doing online business, success with a squeeze or landing page will be based on what you know plus testing. If your landing pages are not doing well, then read this article so you can make them better.
Whether or not you choose to place an actual link on your page for people to place an order is your call, and if so, then it has to have certain elements in place. If your call to action button isn’t really that attention grabbing, you’ll find that most of your prospects are going to feel lost once they reach the end of your page. If you have a trusted designer, then maybe that is the best way to go; otherwise, we recommend you make what you think will work well. You do not need to over-complicate this, so just make sure it looks professional and not hastily put together. Yes, most people respond to a strong call to action, and you will notice that a lot of links/graphics for ordering include them.
Your conversions will also be affected by how you place or layout your copy. Benefit bullet points were once used on just about every landing page or squeeze page you came across but not so much anymore; however they can still be used quite effectively. Your job is to make things clear with your copy and not confuse your prospects further. There are literally many different factors that play a role in getting your landing page to convert better, but if you fail to deliver your copy in the right format, everything else will fail to make an impact. So then it makes perfect sense since nothing else you do will really matter if people do not read anything.
You must track your visitors because that is the only way you will be able to optimize your landing pages. You have to keep in mind that this data about your page is very crucial as it will help you with your other upcoming landing pages. You make simple changes to only one thing like the headline, or the benefit bullets so you can see the impact on your conversion rates. Now you know significantly more than you did at the top of this article – isn’t life grand? The above article clearly explains the importance of applying the right tips to get your landing page to give you results. How well you succeed is entirely up to you, and those who work at things like this are the ones who do better.
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