WordPress Seo is a great platform for creating both weblogs and web sites but there are a number of things that you can do to enhance the on-page optimization.
Should you simply focus on improving 3 issues, these top this list:
The Permalink structure manages precisely how WordPress dynamically creates the url to your own Pages and Posts and the default structure isn’t that great.
Here’s an example…
Let’s say you create a Page called, “Contact Us.” By default, the generated url might appear something like: YourDomain.com/?p=2
Can you start to see the “?p=2″ portion after the main website name?
That portion is known as the “Permalink” and it is generated dynamically by Local Search when you publish the particular Page. The “?p=2″ appears a bit unusual to human visitors and does not tell the various search engines anything concerning the on-page content.
While there are a variety of Permalink structure alternatives, I prefer utilizing the custom “/%postname%/” structure.
After making this kind of modification, the “Contact Us” Page might now get a url structure such as this: YourDomain.com/contact-us
This makes more sense for visitors and can enhance the relevance for the keyword phrases contained in your Post/Page titles.
Increasing Your On Page SEO
The most popular SEO Plugin for WordPress is called the “All In One SEO Pack,” by Michael Torbert.
Setting it up will give you numerous advantages such as:
The ability to manage the “meta title” for the home page and for each and every Page/Post you create.
Control over the “meta page description” for the home page and for just about every Page/Post you generate.
Control over the “meta keywords” for the home page and for each and every Page/Post you generate (if you’re nevertheless in the practice of entering meta keywords).
Website Efficiency Enhancements
The “WP Super Cache” WordPress plugin, by Donncha, will help your pages load faster for visitors and search engine robots (also known as bots as well as search engine crawlers).
How it performs this is a bit technical however I may do my best to explain…
As opposed to serving up the dynamic WordPress webpages the plugin generates static html files. Right after it generates the files, your webserver will serve those documents instead of the WordPress PHP scripts (that are more substantial and slower loading).
As this criteria now plays a role in the search engine algorithm, you increase your capability to get ranking in the SERPs.
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