Unless you learn how to write an article resource box that gets attention all your article marketing efforts leading up to it will probably be wasted.
Most article marketers will go to the trouble of making sure their title and content is strong and gets the attention of readers but then they waste their good efforts by producing a lame resource box. They simply forget that this piece of article real estate is just as important as any other phase of constructing an article.
And the mistake they make is focusing on themselves rather than the person reading their article. The bottom line is that people will find your article because they have a problem and you are providing some sort of solution in your content. But more important is that while your article will answer some of their questions, getting them to your landing page is vital because that is where your offer is.
Don’t think just because a reader has got all the way through your article that they will automatically look at your resource box and more importantly, click through to your website.
If the article has done its job then the chances they will still click your link are pretty good but remember, they are more than likely a hungry, targeted prospect and it would be a shame to lose them with a crappy resource box.
The only reason someone is down as far as your resource box is because the content and title have compelled them enough to read it and they’ve got something out of it. [/spin]Now they want more and the last person they are thinking about is you.|And this is your chance to drive home your solution when they hit the end of the article.[/spin]
The reality is, by the time they have reached your resource box there is only one person they are thinking about and that’s themselves. So your resource box, like your article and title needs to touch the right buttons.
You need to know how to keep the prospect warm by confirming what they’ve read. Let’s take a look at two powerful resource box examples that always get high click-throughs.
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