Do you want to be a successful entrepreneur? If so, then one vital step in being a successful one is to hire a virtual assistant that rocks. But this is not a very easy route if you are going to do it in a copy and paste mode. You need to be creative, personal and be in a situation that urgently needs help. For example, I say that I really have a lot on my plate right now and I definitely need a leader to manage my team of virtual assistants. That works for me, as they do not find the ad like just a formal one from other SEO company.
Do you want to add another bait to your job ad? Why not include a photo of your office and tell them that this is where they will work, if they will be able to make it. You can tell them that this is where they will short some of the videos that you will need. You can also tell them that this is a photo of their future workstation if you will hire a virtual office assistant. This definitely stands out from the rest of the job ads on the page.
This is also where you want to use your copywriting skills as well. Copywriting is key, it’s the fundamentals under all sort of marketing and everything that you do. Life is all about sales. John Carlton says that salesmen and women lead better lives. What it is that you do, no matter what you do in business, make sure that you take the time to learn copywriting as a skill.
Copywriting is all about the way that you craft the job ad, it’s about the way that you do your marketing, it’s the way that you write your emails, it’s the way that you communicate with people, it’s the way that you convince your girlfriend that you want to go see one movie when she wants to go see another movie. It’s all sales, it’s all copywriting. So it’s a really important skill to have just like how we offer this as part of our SEO services.
Being clear and direct to the point gives a lot of advantage when you want to hire a virtual assistant. For example, write this in the header: Web Video Recording, Editing Star Wanted. Then write the headline on top, just like what I do when I advertise one in Jobstreet. I include a quick summary like: Wanted: Creative, talented, efficient and internet savvy. Very flexible, just 10 hours work in Carlton North. Best for a university student or freelancer. Now that’s my initial bait to get attention.
Then I move into telling the story, and this is a little bit of copywriting. I tried to think in terms of my avatar. Thinking about my avatar, if I’m a movie maker, what would I want? I’d want my videos to be seen by as many people as possible. As a goal as a movie maker, like a star movie player, that’s what I’d be thinking. So I want to, in my job ad, make sure that I let them know their videos are going to be seen by a world wide audience.
So ‘If you’re a talented, digital media internet whiz, looking to gain real world experience producing, editing, content to be seen by world wide audience, then you will want to read this entire message.’ Do you think that spoke really clearly to my prospective employee? It did, that hooked him in and he has commented in hindsight that he hadn’t seen that done before. So this is all about getting in the mind of your avatar.
You can also let them know that you are indeed a busy internet entrepreneur and that you are getting a lot of work to do when it comes to getting your videos and slides done. Tell them that you want someone who has great eye for effective online videos for your audience. Of course it will also help if you tell them that they need to enjoy being creative to finish the job.
Every job ad that I do is different for every fish that I’m trying to catch. So I don’t just do a cut and paste. Then I finish up with adding that personality to it, about me and my team. I say ‘My primary areas of expertise are business and the stock market, how to information products. You can find out more about me on the blog.’ Then I talk about my team being very easy and flexible to get along with. Then ‘If you’ve got any questions, then it is okay to ask questions.’ Here it is what we’re offering and then what you should do next.
In the end tell them that you are someone who wants a person to help you succeed in your business and for him to be a vital part of it. Tell them that you want to hire a virtual assistant who is committed to be at his best all the time.
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