The biggest difference between a standard sales letter and a video sales letter from web video training is that your visitors have an opportunity to see the person they are potentially buying from. If you are seen as a “likeable” person in your sales video, you will certainly experience a much higher conversion rate when compared to someone who is less favored in their own sales video.
Place Yourself In Their Shoes
By knowing your visitors or “putting yourself in their shoes” so to speak, you can really begin to understand what it is that will drive them to the sales pages. This in itself is an art but certainly one of the most important aspects of creating an effective video sales page.
The Three Important Steps of Ultra Effective Sales Letters
One of the things to consider when coming up with an effective sales copy, from SEO services standpoint, is how to attract your customers. You have to make them hooked enough starting with a catchy title to read.
Have the title in bold text and something that should easily address the needs of your customers.
For example, you can use the word ‘discover’ in your title to catch their attention and watch your sales video till the last minute.
Once you have achieved this and you have the visitor at the top of your sales page, you should then open with a strong statement. If you simply introduce yourself, the first question the visitor will be asking is “who is this guy?” So, with that in mind, open with a statement that addresses the situation immediately and relates to your visitor’s problems or issues using web video training.
Tell them a story. This really works especially if you do this to make your client relate to the situation. You have to express the idea that what happened is the cause of the problem and that there is something that they can do about it. This makes reference to the same experience works to your advantage.
A Final Point
So, remember, whilst these web video training methods can be seen as manipulative, you should practice them as ethically as possible. If you lie to your clients or sell them false promises, it won’t be long before your reputation is “down the pan” causing damage to not only your reputation but also your future sales.
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