People searching for products and services in their local area make up approximately 1/4 of all Google searches. What this means is that people are looking for something close to where they live 1 in 4 times they search on Google. You can build a profitable business by helping small business owners get their website and products in front of local buyers looking for the their services. Below are a few simple things you can do get started.

The easiest way to get a local business in front of local buyers is using Google Places. If your not familiar with it, this is the map with local businesses marked on it that shows up when a local phrase is searched in Google. In many cases, the map with local business listings is the first listing (ahead of all the search engine optimized pages) that is returned when a search is run. Google tries to help local businesses on these local maps by leveling the playing field so that local businesses can compete with large companies who spend lots of money on advertising.

Creating or promoting a Facebook fan page is another really way to promote your local business. Having or creating a Facebook fan page is another great way to put a local business in front of people who are potentially in the market for services. This probably isn’t as effective as having a really good Google Places listing, but it can still bring in a lot of business.

If you want to put a business in front of local buyers, you can also use traditional media. Most areas have a weekly classified paper or a free paper that allows you to advertise for a really low price. A simple ad in one of these papers can be very effective at attracting local customers.

There are a ton more ways you can boost your local business so get started today. There are training programs out there like Main Street Marketing Machines 2.0 Fusion that can help you get started. Watch the Main Street Marketing Machines 2.0 Fusion presentation below for more information. Using these tips, and others, can help you build your local business or help you be an online marketing consultant who helps other businesses. No matter what your goal is, local search marketing can be very effective and is often much easier than global search marketing because the competition is much lower.

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