Have you had a business in the last four months that exclusively appeals to local market? If so, then you need to know that there is a way for your business to be more visible as soon as your customers do an online search for your seo services. Are you interested to know more about it? Here are some useful local business marketing tips for you to do to increase online traffic for your startup seo company today.
Start with keyword research that is focused on the area where your business is located. You can use Google Free Keyword Tool to type the nature of your business and include the name of your area as you begin your search. Then review the figures if you have a lot of competition for this first key phrase. If so, then you can try some more combinations until you see a key phrase that has the nature of your business as well as the location of the place where you want to rank.
Take advantage of local search marketing websites to maximize your business exposure. This is what an seo specialist will do best if you are going to read a lot of reputable blogs about SEO. All you need to do is to be ready with your spreadsheet with basic details about your enterprise like your business name, address, contact details, website and list of products and services. You can use these information as you register to include the name of your business on their local directory. Some sites offer free registrations while others offer this for a fee. Examples of those sites that offer free registrations are Google Maps, Yahoo Local, Microsoft Live, AOL Local Search, Yelp, MapQuest and Ask City. On the other hand, Yellow Pages Online and Super Pages offer the same service for a fee. It is highly suggested that you claim your listing on these sites because doing so can definitely improve online exposure.
Another way for you to use local business marketing on your business is to mention the location of your enterprise in anchor text when you build links. This means that you have to prepare topics about the nature of your business and write informative and quality articles about it. You can include the link of your business at the bottom part of the post, using the anchor text that you have on your spreadsheet.
There’s another tip from seo experts. You can ask your previous clients to send their their feedback about your product or service through email. You can also use this opportunity to ask for their approval if you can also publish the same on your site. If you do these today, there is a big possibility that it will be crawled by the search engines. This will definitely make your online business more visible, that will add more visits for your site.
Aside from sharing those comments on your website, you can ask the same people as well if it is okay to share it on your online newsletter. You can send these updates to your list of email contacts after getting their approval. This will generally help in getting their attention again, especially for email subscribers that are also searching for customer reviews before deciding on making any purchase on your site.
It is also recommended that you make a separate blog from your website. Update this with fresh, relevant information about your business, while doing some seo techniques to support your main website in local search rankings.
These are some of local business marketing tips that you can apply today to improve the visibility of your website. Please take note that this should be a continuous effort on your end to make sure that your business will be constantly seen on the first page as soon as your next customer search on the nature of your business.
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