Google Local SEO has impacted the way local or small business owners do their trade these days. It has definitely made marketing for their businesses a lot easier and more worthwhile.
Yellow pages advertisements reigned as the best marketing tool in reaching local consumers for many years until 2006. And if you happen to be a local business owner with a five-year-old business or so, you could be one of the many local entrepreneurs who purchased ads in order to market their local businesses to their targeted market.
Surveys showed that phone books and yellow pages were eventually replaced by top search engines like Bing, Google and Yahoo as 2007 entered. Faced with such innovation, local business owners who established their ventures that year on, no longer regard yellow pages advertisements as crucial to their respective ventures. This fact led to an estimate that come 2011 less than one-third of local consumers will use phonebooks.
Traditional Print Ads Overthrown By Local Search
Local business owners are now recognizing the importance of search engine optimization (SEO) since phone books and yellow pages directories are nearly phased out because of search engines.
In fact only a few local business websites land on the first page of search engine results (SER) and viewers generally click on them more than those found on the next pages. This is why acquiring the top SER slots for your business search term is essential.
For example, you want your small pottery business to be known in your local area. To achieve this, you would have to put extra effort optimizing your business for local searches. This practice is termed as Local SEO services. It is presently the quickest service to grow in the SEO industry.
Getting Started With Google Local SEO
Creating a profile for your small business is the first step to make in your local SEO efforts. Google places is the place to be for local businesses seeking free service for profile creation. Your profile can hold business phone number, location, hours of operation, types of payment accepted, and different services provided, the brand you offer and the like. Such details will show too in the search results.
There are other sites where you can register your business profile besides Google Places. Some of them are Best of the Web, Bing, MerchantCircle, Yahoo and Yelp. You can do a search for other online companies providing local businesses similar service.
Effects Of Business Profiles To Search Results
Claiming a profile for your business would definitely increase the possibility for it to pop up in local search results. For example, when a local customer conducts a search through the search engines, the latter display a number of business links that are related to the search.
These links show in the first page of SER according to the ranking assigned by the search engines’ algorithms. The details of these algorithms are a secret. However, mention of a specific business in online directories such as Google local business directory can influence the rankings.
Google and other search engines value mentions when ranking websites because they are perfect indicators of a business’ trust and longevity. Mentions are usually bestowed upon businesses which have stood the test of time, or are well-liked and trusted, or are frequently referred by consumers themselves. They can be found in local business directories, local chamber of commerce website, local business association websites, and even in local media.
Engaging in the top local search results needs no magic. It requires work on your part as owner. You can begin by creating an official website and a profile page for your business. Post your profile page on Google local SEO to link it with local search results.
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