Article marketing goes a long way to satisfy the requirements of seo services, representing rich and informative content, but also achieving promotional goals. Because of this, articles must prompt any reader to look further and the URL to the website should be attached at the foot of the article. Marketing is very important here, with your goal being principally to divert traffic to the website, reaching your target and consequently selling your services and products.
You can achieve three separate results by running a credible article marketing campaign:
Firstly, it can help to establish your author name and your website as expert in the field, building a reputation that can by itself help to feed your revenues.
Secondly, the article’s resource box will provide a direct link back to your website URL, helping to build traffic to your site and providing a means of increasing your visitor counts.
Thirdly, the distribution of your articles to directories and blogs throughout the Internet will help to create a wide array of sites all linking back to your page. These back links are especially important when they originate from a site which has been deemed to be credible or authoritative.
As a majority of people use search engines, such as Google, to look for information to satisfy their want or need, it follows that as a website development owner extra effort should be devoted to increasing the credibility of your site, so that the search engine algorithms determine it to be worthy. The searcher will input a particular keyword and will see a display numbering thousands of relevant websites. We know from relevant studies that searchers tend to concentrate on the first three results on a search page and thus SEO services are designed with the goal of helping your site to appear as close to the top of the page as possible.
Larry Page, one of the founders of Google, devised a means of categorising the importance of these back-links. If the website was deemed to be important, a link from that site to another should be given additional weighting. This was termed “Page rank,” and each website is allocated this rank on a scale of 0 to 10, with 10 being the most important.
To one extent or another, a back link from your distributed article to your site is valuable, but the more of these back-links you obtain from websites with a higher Page rank, the better. These back links will serve to increase the credibility of your site and will elevate your Page rank. As your rank increases, your site is more likely to appear within or toward those top search engine results.
The resource box at the foot of your work must contain correctly formatted anchor text. Anchor text is designed to link the relevant keyword, within HTML code, to your page. To achieve the highest credibility, ensure that the content on your targeted page is very relevant to the original article and the primary keyword, essential from the point of view of the search engines as well as your human visitors. Online marketing would not be complete without a particular emphasis on article marketing, one of the strongest seo services out there.
Michelle Dale is The Managing Director of Virtual Miss Friday, a cutting-edge Executive Virtual Assistant Service which assists organisations and enterprising individuals with every detail of their entrepreneurial aspirations. Do you want to peruse some further information on these incredible online business building success strategies? Contact VMF Now!
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