Launching an effective internet marketing campaign is one of the major things that an online business should do to answer their questions in terms of sales, popularity and presence. Actually, this is a big assignment for every business that they spend more than a quarter to prepare for this event.
Using strategic SEO services is key in having successful online campaigns. Now the question is how do you measure effectiveness of the campaign after days of implementation? Here are some clues.
Increase In Website Traffic
A dry website is described as a site with less visitors. For example, if no one is asking for your advice about internet marketing, it could be because no one is finding your site in the first place. This is a sign that you need immediate online marketing help.
Speaking of site stats, it is better to record the before and after website traffic so you can have basis for comparison. Then check out your marketing plan for the percentage that you already assigned to measure the effectiveness of your efforts. If you already exceeded the percentage of your expected web traffic then you just had a successful campaign.
More Followers On Your Social Profiles
Do you have more than fifty percent increase in terms of fans and followers on your major social profiles? That’s a good news. This is a good indication that you have, at least, attained your goal of getting more followers in your social profiles like Facebook, Twitter, LinkedIn, among others.
Fans Go To Your Website To Interact More Often
Another indication of an effective internet marketing campaign from your SEO company is the number of activities that your website gets after the promotion ends. For example, if you received more votes on the poll that you launched during the campaign then that is a good sign. Another is when you received emails asking for more information about your niche.
How about getting hundreds of messages so they can get a download link of your ebook for giveaway? Isn’t it a great indication that they are really interested to know more about the details in your downloadable special report?
Comments and Feedback Messages Come In Huge Numbers
It feels sad that a website does not get any comment or feedback about anything that you are telling about your products and services. It looks like your site does not exist at all. But if you received a lot of comments and feedback alerts from your visitors then it will be a good gauge that there are people who care on what you have to say.
Make sure to make use of this situation by listening to what they have to say. Use these details as a springboard of the areas in your business that need improvement.
These are great ideas to remember so you can evaluate if you just had an effective internet marketing for your small business. Refer to your documented expectations months ago and match this with the results afterwards to measure the success of your web-based campaign.
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