Social media is said to be the most important mode of communication of the current era for people around the world as well as it has been effectively made into use by most if the youths. Social media has also been used by the company to market their products and services to the people around the globe. There are many social media websites that are currently present over World Wide Web and on every site, there are numerous people who are registered and communicate with other users on those sites.
The time that youth spend over social media is much more than the time they spend in doing something creative. Looking at the popularity of the social media websites, new websites are getting introduced with new features that are not present in the other sites.
Because of the various new research a key group of young users of social media sites such as Facebook, Twitter and YouTube are making less and less use of them. One of the four people between the ages of 18 to 29 has declined making use of media from the time they have signed up.
Around 37 per cent consumers has reported that the enthusiasm of using social media is persistent as they are currently using the social media more than what they were using in the past. As compared the amount of time they used to spend on these sites before is far less with the time they spend on it now. Due to the strong interaction with social media, the communication or the response given to their favorite site has been reduced to once in a month on an average.
The main reason behind the strong phenomenon of the social media contains the connection of people from different area or of different locations and sharing of data between them. But people who are not using social media has few of the common reasons which includes insignificance on online friendship as well as the concern over digital privacy with transfer of data from one user to another. With the use of social media, it is easily possible to breach the security of the network that can easily harm your computer system. The most popular occupation over the social media was to look over the photographs loaded by other users. This was the most passive activity performed by most of the users as per research performed by Gartner. While Google have Picasa over which one can upload their digital photographs, Facebook is considered to be the largest depository of the digital photography.
Currently, the use of the social media has been used for some negative prospect of communication through which users communicate with each other for activities that can harm people. The very good example of using the social media is the London riots that conducted in 2011.
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