Your website development is a potential gold mine. It can take your business from so-so to WOW! All you need to do is learn how to use your statistical information to help you get it done.
Website stats tell you a variety of things. They can show you which products are doing well and which are not. You can learn what visitors like and dislike about your website development. Do your keywords work? That needs to be explained as well.
By starting a plan for your business, you will be able to map out where your sales should be year by year. With an online business, this can be accomplished through website statistics. These are measurements of various activities on your website that directly relate to your business.
One of the things that you want is traffic. If you don’t get traffic, sales will not follow and your business will stagnate. A marketing plan will detail how to get traffic. But, it’s definitely not foolproof.
You will need to measure your efforts to see if they are working. Statistics will help you here. What do you measure? Here are a few examples:
* Unique visitors (how many different people visit your site).
* Keyword analysis (which keywords bring in traffic and which don’t).
* Conversion rates (to track when visitors progress from reading to actually buying).
* Webpage analysis (see where visitors go to when they are in your website).
* Page views (the number of visitors to each individual page within your site).
These are just a few of the stats that you will be interested in knowing. When you first begin marketing your site, statistics can help you find out if you’re on the right page, so to speak.
Do the keywords you use drive traffic?
Statistics are gathered on a monthly basis, but it can still take a few months to see trends. Trends are a measure of the way that your current plan is taking shape. Because of the lag time, it’s not wise to make changes to your plan for several months, to give it time to work, or not work. When a business is in start-up mode, it will take that long to get an accurate measure of sales.
Site statistics give you somewhere to start. If you don’t have a way to measure things, you don’t know whether you’re hitting your target or missing it. Looking at all the statistics together gives you a better idea of what to change first in an attempt to improve your business.
To start off with, make sure you have a way to measure site information, right now. You can get both free and paid software tools to help you with this task. It’s also possible to employ specialised companies to measure and analyse this data, advising you about your next move. For a small online business enterprises, the software should help the owner to make a reasonable assessment to start out with.
Michelle Dale is The Managing Director of Virtual Miss Friday, an Executive Virtual Assistant who assists businesses and individuals with achieving their professional goals. Want to find out more about online business building success strategies? Contact VMF Now!
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