Even the most seasoned and street-smart SEO professionals take a deep breath when they hear of an impending algorithmic revision. They know that Google has a panel of professionals who are continually fixing and fettling and taking a look at methods to strengthen the user experience whenever such a user visits a website which is “recommended” by the search engines in the SERPS. They already know those experts are getting more intelligent by the day and those algorithms are getting to be ever more intricate. Yet undoubtedly, if you are doing almost everything right and by the book and trying to provide a wonderful experience for your visitor, as an SEO expert you shouldn’t be worried by an algorithmic change, should you?
Well, everyday life is not quite as simple as that. Actually, it’s almost impossible for Google to create a collection of algorithms, regardless how complex they may be, to provide a perfect experience for every single visitor and also to be absolutely “fair” with every single website owner around. The result is mixed, as a result. Every time an algorithmic revision arrives, just like the newly released Panda one, a lot of innocent webmasters are penalised, when they shouldn’t necessarily be. Somehow they get caught up in the revolution and their sites vanish from the previous search rankings. Obviously this is usually a disaster from a commercial perspective, and still there is very little that they can do. A good place to start could be http://www.sellingonline.co.uk!
It is quite annoying, but Google appears to consider this as being simply an unintentional result of their war against the spammer. If you’d prefer, those webmasters have been hit by the friendly fire emanating from Google’s California laboratories and it’s hard to see any redress in the short term. However, in the vast majority of situations those webmasters who listen to the recommendations of SEO UK professionals and supply a good experience for human visitors to their site will probably discover that they gain benefit from the new algorithm change. Hopefully, you won’t become a casualty of this conflict.
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